BLACKPINK Jennie’s ‘Pretty Girl Mantra’ boosts win in K-pop idol brand ranks; Karina, J-Hope, Eunwoo follow

BLACKPINK Jennie's 'Pretty Girl Mantra' boosts win in K-pop idol brand ranks; Karina, J-Hope, Eunwoo follow

All four members of BLACKPINK are thriving in their solo artistic era. Jennie Kim rose to the top of the overall K-pop idol rankings with an extraordinary 351.78% increase in her brand reputation index. According to an October analysis by the Korean Business Research Institute, statue The star’s latest track, “Mantra” helped him gain a considerable lead over other singers on the board. With a score of 8,893,903, Jennie’s cumulative analysis of consumer participation, media coverage, interactions, and community awareness beat out 1,729 other idols from September 24 to October 24.

BLACKPINK’s Jennie, ESPA’s Karina and BTS’s J-Hope top the October 2024 individual idol brand reputation rankings. (Instagram)

Consistent with their new musical era, phrases such as “chantra,” “pretty girl,” and “talk show” received priority over others in keyword analysis. According to South Korean media reports, words such as “sexy,” “confident” and “mesmerizing” were also associated with the BLACKPINK star, who received 94.80% positive responses.

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Where did the other BLACKPINK members stand in the individual idol rankings?

The remaining three members of BLACKPINK also made it into the Top 10 Idol Brand Reputation Rankings this month. Rosé came in fifth place with a reputation index of 4,923,535. The beloved K-pop diva’s status on the ranking roster was especially boosted by her latest viral hit, “APT,” which she shared with Bruno Mars.

Jisoo and Lisa ranked at #9 and #10 respectively. In this unique BLACKPINK solo music era, BLACKPINK is balancing their acting career with music and fashion opportunities. She recently received her first lead role in the thriller genre through the 2025 zombie K-drama Newtopia. Meanwhile, the “New Woman” hit-maker’s partnership with RCA Records has helped him churn out exceptionally fresh tunes, creating a new soundscape for his musical identity.

Other K-pop stars in the top 5

Espa’s Karina has especially created musical buzz with her brand new solo track “Up”, which is featured on the special concert album “Sync: Parallel Line”. Kareena came second this time with a brand reputation score of 7,025,559.

Following behind them, BTS’s J-Hope immediately broke into the top individual idol ranking at #3 after his military discharge. After his return he saw an amazing rise and achieved a reputation index of 5,600,506.

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Astro’s Cha Eun Woo, consistently the top-ranking artist on brand reputation boards, maintained his lead at #4 with a brand reputation score of 5,124,233.

Top 30 Individual K-pop Idol Brand Reputation Ranking: October

  1. blackpink jennie
  2. espa karina
  3. bts j-hope
  4. Astro Cha Eun Woo
  5. blackpink rose
  6. ive jung wonyoung
  7. Kang Daniel (Wanna One’s)
  8. bts jin
  9. blackpink jisoo
  10. blackpink lisa
  11. espa winter
  12. Girls’ Generation Taeyeon
  13. ive n eujin
  14. bts jungkook
  15. bts jimin
  16. Boys Juyon
  17. seventeen joshua
  18. seventeenth june
  19. bts v
  20. Mamamoo Hwasa
  21. seventeen senses
  22. seventeen jeonghan
  23. bts rm
  24. shiny key
  25. seventeen mingyu
  26. seventeen wonwoo
  27. red velvet happiness
  28. red velvet seulgi
  29. The Boys Sunwoo
  30. red velvet irene

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