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New York – Latin music has taken the world by storm over the past few years, taking the industry by storm. On platforms like Spotify and Apple Music, numbers are skyrocketing, making it the fastest growing streaming genre in the United States.
The Latin Grammy Awards, which celebrates its 25th anniversary this year, has worked to recognize and promote Latin music around the world. This year, the Latin Recording Academy brings their star-studded celebration to Miami, the center of Latin culture in the US, where they are headquartered. Here’s what to know:
The 25th Annual Latin GRAMMY Awards will take place on November 14 at the Cascia Center in Miami. It will air live on Univision, UniMás, Galavisión and ViX starting at 8 pm EST.
For the second year in a row, producer and songwriter Edgar Barrera leads the nominations. Barrera, known for his work with artists such as Madonna, Karol G, Peso Pluma, Shakira and Grupo Frontera, is up for nine awards. Last year she received 13 nominations and won three.
Behind him are some of his collaborators, reggaeton superstars Karol G and Bad Bunny, who are tied with eight nominations each.
Artists at this year’s celebration include Barrera, The Residents, Myke Towers, DJ Khaled, Jon Bon Jovi, Joe Jonas, Anita, Becky G, Eladio Carrión, Grupo Frontera, Kali Uchis, Pitbull, Luis Fonsi, Juan Luis Guerra, Carine Leon and Others are included. ,
Colombian singer Carlos Vives, recipient of the 2024 Latin Recording Academy Person of the Year, will also perform.
There are also two new categories this year: Best Latin Electronic Music Performance, based in the new electronic music field, and Best Contemporary Mexican Music Album.
Latin Recording Academy CEO Manuel Abud has compared the Recording Academy – the governing body behind the Grammys – and the Latin Recording Academy to sister organizations.
“Or maybe even mother and daughter,” he laughs. “The premise is the same: we are a membership-based organization for music creators and music professionals. So, we are celebrating musical excellence. We have the perfect DNA. Our whole process is the GRAMMY process.”
He says while the Grammys focus on the American market, the Latin Grammys have distinct global views. “Our voting process, I would say, is similar, but it has some adjustments for the international component that we have, but they don’t have them.”
He further added that artists can be dual members of the Recording Academy and the Latin Recording Academy if they are Latin artists based in the U.S.
The trophies themselves are also very similar: both are gramophone-shaped, but the Latin Grammy’s base is burgundy, while the Grammy’s base is black.
“We are licensees of the Recording Academy,” Abud said. “The Recording Academy has four members on my board, including their president and their CEO.”
In the late ’90s and early 2000s, Latin artists found success when they “crossed over” and performed in English: “The Ricky Martins and the Gloria Estefans,” as Abud describes them. . But today, he said, artists are singing in Spanish. “They don’t need to crossover.”
And even more remarkable: English-speaking artists now want to work with Spanish-speaking artists in their native language.
Gabriel Abaroa Jr., former president and CEO and current president emeritus of the Latin Recording Academy, agrees.
He tells the story of the Latin Grammys in 1997, when the Recording Academy began paying more attention to Latin music. That same year, the Latin Recording Academy was founded to celebrate the diverse musical landscape of Latin music in Latin America, Spain, Brazil, Portugal and beyond – and not just for up-and-coming artists in the US.
The inaugural Latin Grammy Awards were held in Los Angeles in 2000, followed by shows in Miami, New York City, Houston, Seville, Spain, and Las Vegas.
Initially, the awards ceremony was broadcast in English, a decision that proved to be a misstep. Abaroa Jr. recalls, “It was very bad asking our talent to communicate in English. The artists didn’t want to do it because they felt we were disrespecting them by forcing them to speak in a language other than theirs. Have been.”
The worst part, he said, was that even Mexican viewers, who “made up 75% of the market at the time,” did not turn on the TV to watch the show because “they hated watching it in English.”
In response, the Latin Grammys switched to a Spanish-language broadcast in 2005, a transformative decision for its audience – and one that directly reflects the ways in which Latin music will be enjoyed in the years to come.
The Latin GRAMMYs will continue their global expansion by holding future awards shows in various international locations.
Last year, the 2023 Latin Grammys were held in Seville, Spain, marking the first time the show took place outside the US.
The move, resulting from a nearly 19 million euro agreement between the government of Andalusia and the Latin Recording Academy, sparked some controversy, with some criticizing the Latin Grammys’ decision to hold the show in the same European country that hosts most of Latin America. Part was colonized.
Both Abud and Abaroa Jr. consider the Seville event a great success.
“In the next few years, you will see a more international version of the Latin Grammys,” Abud said.
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