The 30 -minute interview with pop star Dua Lipa polish writer Olga Tockerkuk has been viewed more than 200,000 times in just two weeks.

Author of novels like Polish writer Olga Toxkuk stamp And Drive your plow over the bones of the deadOne of the most critical writers of the previous decade, who won both Nobel and International Booker Awards in the time-love. It is safe to say that he has added thousands of new readers over the years, thanks to these achievements. And!

Lipa’s lifestyle platform service was hosted on 95 (in the name of the fact that the singer was born in 1995), a 30 -minute interview has already been viewed more than 200,000 times and it is just two weeks. The conversation was focused all around Drive your plow over the bones of the dead But towards the end, Lipa ensured that his fans received a holistic idea of ​​the subjects prevalent in Tockerkuk’s body: eco-paminism, rapid shifting relations, memory and trauma system with man’s animals .

Apparently, Lipa is a huge reader. But I have to give my hat a tip to the team that manages Service95. Interviews and podcasts have been well researched, and thanks to Lipa, thanks to themselves, are well executed. He has now interviewed literary heavy hits like George Saunders and Comedians like Chimmanda Edichi, Patty Smith and Comedians like Trevor Noah, who are doing a great job in each case.

Search for books and culture

Service95 is the latest example of an incident that has operated a lot of mass media culture in 21^{Scheduled tribe} The idea of ​​being a “taste-maker” of century-western celebrities, making his followers familiar with books, movies, music, art, decoration, health and welfare, et al. Famous celebrities are now not only offering only odd standalone ‘tip’, they are curing their followers all their lives, online and offline. This is the logical closing point of brand/ marketing thinking that tells these celebrities, “you are products”. A lot of fans will raise the book or stream that will not take the film as they are convinced about the qualities of the work, but because their favorite celebrities asked him to do so. And in doing so, they will carry forward personal, para-social relations with celebrity.

Opra Winfrey is a template for this phenomenon, especially the ‘Opraj Book Club’ segment in its show. This section began in 1996 and with the turn of the Millennium, it became a cultural juggler, in which the publishers estimate that the power of the Winfrey to sell a book is 20 to 100 times anywhere any other media personality (Publisher2005).

Talk Show Host Oprah Winfrey | Photo Credit: Getty Images

Today, Reese Widarspoon and Drew Barrymore have their own book clubs of choice, and fans have giants who hang on each of their words. Former US President Barack Obama’s year-on-year list has also become a prominent of American pop culture. It has become one of the most popular methods in which American youth are searching for books, movies, music, etc. from all over the world-a very important antidot for American extraordinaryness, someone can say. In recent years, Obama has chosen a lot of Indian artists and writers – in 2019, the song ‘Cold/Mess’ by the Platek Kuhad, and recently, Payal Kapadia Film We all imagine as lightIndians on social media have reacted a lot to these pics – they see it as representation, Indian pop culture reaches millions of homes and computers, which did not taste otherwise.

Former US President Barack Obama | Photo Credit: Getty Images

Text to India

Close to the house, some Indian celebrities have made the first temporary tricks in this direction. In 2019, Twinkle Khanna launched a digital media platform Twiks for women. A few years later, twenty-two books were announced, and it has now co-published with Jugnatot (who has also published Khanna’s own books). On the tweet, you can get interviews with writers, artists, filmmakers as well as “uplift” stories from across the country. It is a slightly different, more organized model of ‘cures’ than Opra or Obama, but it is definitely on the same spectrum.

A few years ago, Disney+Hotstar released Walking with MalaikaA reality TV show where actress Malaika Arora told about her personal life -marriage, divorce, general gossip column items. But there were many ‘tips and tricks’ and recommendations, which ran in the ‘part’ of the show’s title – Decor, cupboard hacks and so on.

So far, the Indian recurrence of the event has so far taken it to the next level and has gained the cultural ‘taste -making’ power provoked by its American counterparts. Perhaps they should closely survey Lipa’s service 95 channel and watch passion and meditation on performance. After all, one of the fastest ways of people to care about the work of art is how much you keep yourself in mind.

Writers and journalists are working on their first book of non-story.