The Ministry of Work and Housing said that one percent of one percent cost in the construction of a public building is reserved for art works. This is a precondition for the approval of a public project. The artifacts at Mumbai and Bangalore airports reflect this rule, and they mix into the landscape. However, to achieve obstacles to achieve this, one has to choose a particular function of art and to include it originally in the public place.

Recently, at an event at Bangalore International Center, Global Management and Strategy Consulting firm Zinov issued a guidance document “integrating art in public places” to deal with those obstacles. Prepared in collaboration with Yamini Telkar, former head of the art program at Bangalore International Airport Limited, the document is in a public domain.

“Past continuous”, an art discovering the development of Bengaluru in Silicon Valley. , Photo Credit: Ravi Hariyani

A set of standards

The document is an attempt to install a set of standards for high quality and accessible public places. This expects corporates and individuals with equal -minded corporates and individuals to maintain projects in public places.

It is a handbook to identify an appropriate art form for a public place, plan budget, select artworks, navigate regulatory processes and address questions of maintenance and decomizations.

On the occasion in the region, in detail, Zinov’s CEO, Parry Natarajan said that India was going to spend $ 1.72 trillion in infrastructure projects over the next five years.

“If we consider 1-2% of the public infrastructure being spent on art, we are looking at $ 17 to 34 billion in art projects in India over the next five years. It is like the golden age of public art, ”said Natarajan.

Guidance Documents. , Photo Credit: Special Arrangement

Growing place

There is also an opportunity in art, along with the demand to increase office space.

“By 2030, 124 million square feet of office space. There will be a front office for several Fortune 500 companies with Bangalore. The way these offices are being designed, it is changing with the opportunity to include arts in many more collaborative places and these corporate public places, ”Natarajan said.

Zinov is currently working on a three -year road map to integrate art in public places by following 4A (awareness, advice, gathering and action).

Natarajan announced that he would collaborate with various stakeholders, including corporate leaders to make art more attractive in public places including corporate leaders in government, realty, technology and hospitality.

It will also focus on implementation, which would have provided its expertise in providing end-to-end support for art integration, including project concepts, budget planning and resource management.

“We are working to create a large ecosystem where we have enough curators and artists,” he said, CSR required to create a case internal for art. The initiative is also aimed at creating an ecosystem of curator, urban planners, designers, architects, government officials and corporate partners.

Hina Parry, Visual Artist, Creative Consultant and Advisor, Zinov, stated that she launched “Public Space Initiative” by establishing “previous continuous” – an art piece that discovers the development of Bengaluru in Silicon Valley.

Guidance document can be accessed at https://zinnov.org/publicspaces/Guidance-document/

File photo of artwork on Mumbai T2 Terminal | Photo Credit: Mumbai

An example

At the inauguration of the guidance document, two artists – Yamini Telkar and Shanthanni Mudiyah – Bangalore International Airport Limited (BIL) in court associated with integrating art. He shared his experience of working on a Bial project.

“We had a stakeholder engagement in Bial in 2019, where we had artists, architects and communities to join and it was before it was crystallized,” says Yamini Telker, Curator and former head of the art program, Bial.

This was important because the T2 project at the airport was defined as the “art program”, not only as another important beautification project.

The artists were one of the marked methods to integrate open calls for art work and reaction in which interactions were going on. Emphasizing the role of various players, Yamini asks to create art in a public place work that it has the hand of planners, people who are managing space and who are going to maintain it.

Yamini said that art is to be integrated into a public place, it has to be part of the environment and bring some changes. “The key to integrating the art in the public domain is to make it accessible and transparent and this document will help one walk through those steps,” he said.

Shanthamani Mudaiya, sculpture artist, who has “planet” in the airport, realized that art work in public places is more democratic and liberation. He also said that when art is portrayed in public places, an agreement is made.