New Delhi: The Delhi High Court has passed an interim order protecting the personality rights of Bollywood actor Abhishek Bachchan, which prevent various institutions from misusing their image, name, voice or other elements of their personality for monetary benefits without their consent or authority.
The court prevented the respondents from misusing any characteristics that specifically identified their name, image, voice, abbreviation, or any characteristics.
The court passed a pre -party advertisement interim prohibitory orders, given that Bachchan had established a prima facial case. It is believed that their personality is a violation of unauthorized exploitation or misuse of characteristics and can confuse the public in believing that it was being transmitted to goods or services.
The bench said, “Abhishek Bachchan’s name and individual abuse of the name and personality characteristics constitutes violations and create confusion in the public perception of support,” the bench noticed that irreparable loss, damage and injury were caused by their economic interests, goodwill, prestige and prestige.
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The court also stopped the defense from broadcasting any product or material through any medium, technology, or format, resulting in Bachchan’s public personality.
Justice Tejas Karia, while recording submission from Bachchan’s lawyer, emphasized that if the URL-specific details were provided, platforms like Google can be directed to take the material violating down.
“We can ask to take Google down. But you have to give an URL specific to each defendant. YouTube, amazon, and Flipkart mentioned in the petition, but this order cannot be provided generally. It will have to be divided. It will have to divide the defendant-wise,” the judge clarified.
Bachchan is represented by a legal team led by Advocates Praveen Anand, Amate Naik, Madhu Gadodia, Dhruv Anand, and others.
His recent petition highlighted the prevalence of videos, GIFs and Deepfac, manipulated based on his films, many of which included sexually and defamation material.
The petition also called for Section 38B of the Copyright Act, 1957, arguing for their moral rights violations in the performance and said that the clips manipulated not only take advantage of their work, but also reduce their dignity by portraying them in false and unethical contexts.
The court order echoes its similar comments in the petition transferred by Aishwarya Rai Bachchan, which was heard on 9 September.
Justice Karia indicated that his case would also attract interim security against the misuse of his name, images and AI-related clear material.
The court said that a fake company in his case, “Aishwarya Nation Wealth”, included fraud goods and even copy.
While the court acknowledged the desirability of an integrated order, it stressed that relief was to be made to the defendant-wise, and the techdown directions would require specific URL or otherwise the blocked and screening can be processed through the instructions (BSI) structure.
The matter has been set for further action on 15 January 2026.
