Actors Allu Arjun and Rashmika Mandanna during the trailer launch of their film ‘Pushpa 2: The Rule’ in Patna on Sunday (November 17, 2024). Photo courtesy: PTI

Pushpa craze reignited in Patna on Sunday (November 17, 2024) evening as thousands of people flocked to the iconic Gandhi Maidan in the Bihar capital to watch the trailer launch of the south Indian film’s sequel. Starring Allu Arjun, Rashmika Mandanna and Fahadh Faasil, Pushpa 2: Rules Set to hit the screens on December 05, 2024. The much-awaited sequel to the 2021 blockbuster, Pushpa: Rise, Directed by Sukumar.

Expressing his gratitude in Hindi, Allu Arjun changed his popular dialogue from the original (Pushpa: The Rise) And said, “Pushpa does not bow before anyone but I will bow for you.” The crowd jumped with joy. When he apologized for his broken Hindi, the fans roared, ‘Chalega’ (It will work). It is a rare occasion for a South Indian actor to speak in Hindi at a public event.

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Describing the event as “historic”, senior film critic and cultural commentator Ajay Brahmatmaj said that Allu Arjun’s visit recognized the love of migrant workers Pushpa And South Indian mass entertainer. “This should be a wake-up call to the stars of the Hindi film industry to look beyond the multiplex-centric cinema that has failed to reflect the urges of the unemployed youth and marginal workers. This is a reality check for those who have stopped promoting their work in Hindi cinema-consuming hubs like Patna,” he said.

Suman Sinha, who has been running the single-screen Regent Theater in the heart of Patna for more than nine decades, said audiences identified with Pushpa’s Dalit image. “They did not come to meet Allu Arjun. They came for Pushpa.”

telugu movie Pushpa: Rise It is the story of Pushpa Raj, an ordinary worker who rises in the red sandalwood smuggling syndicate with her courageous attitude. The Hindi dubbed version of the film grossed over Rs 100 crore. Sinha said that by launching the trailer in Patna, Allu Arjun broke the North-South divide in Indian cinema.

A huge crowd gathered at Gandhi Maidan in Patna, Bihar for the trailer launch of the film ‘Pushpa 2: The Rule’ starring Allu Arjun and Rashmika Mandanna. , Photo Credit: ANI

A few days ago, a similar scene was seen in Lucknow when another Telugu star Ram Charan had arrived for the teaser launch of his upcoming film. game changerPopular talent singer in screen theatre. Veteran film distributor Joginder Mahajan said, “South Indian films always promote their films internationally, but this is the first time that South stars are making their presence felt in North India.”

“We can see this coming as Bollywood is churning out products where the stars take up the bulk of the budget, leaving little left for creativity and promotion. However, the selection of Patna has come as a surprise,” he said.

In the Hindi heartland, the number of movie screens has reduced following the COVID pandemic, but industry insiders say audiences are consuming cinema through different mediums. For example, while the number of single-screen theaters in Bihar has declined from 1200 to around 450 after the pandemic, small or miniplexes that can seat 50 people have emerged in centers like Arrah and Siwan.

Security personnel tried to disperse fans who had come to see actors Allu Arjun and Rashmika Mandanna during the trailer launch of the film ‘Pushpa 2: The Rule’ at Gandhi Maidan in Patna on Sunday. (November 17, 2024). , Photo Credit: ANI

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Brahmatmaj said, “During the lockdown, audiences watched dubbed versions of South Indian films, making Allu Arjun, Yash and Vijay household names.” With increasing audience engagement, film writers are creating punchy dialogues that work across languages.

Also read:‘Pushpa – The Rise’ movie review: But for some spectacular moments

For example, the interaction of flowers and fire Pushpa Films do not weaken in translation. “Even the character’s name and surname generate closeness. Raj is a common surname in Bihar and North India,” Brahmatmaj commented.

In game changerThe hero is called Ram, and the punchline is the line “I am unpredictable,” which the star delivered to good effect in Lucknow. The hero may not seem politically correct or socially acceptable, but the demand is there. “Call him ‘Tapori’, ‘Lafua’, or rowdy, but various forms of Pushpa exist in the hinterland.

Actors Allu Arjun and Rashmika Mandanna at the trailer launch of their film ‘Pushpa 2: The Rule’. , Photo Credit: ANI

It’s not about one anymore Vishwaroopam here and one bahubali There, Sinha said, “Almost every other week, we have a South Indian film with strong word of mouth. Although Hindi film distributors inspire us, a single-screen theater owner has to follow the pulse of the public. we chose victory leo over shahrukh khan donkey, Last year.”

Also read:SS Rajamouli praises Allu Arjun’s ‘Pushpa 2: The Rule’ trailer, calls it ‘jungle fire’

By greeting his fans, Sinha felt that Allu Arjun had touched the Biharis. “Now I have to put Dabangg-A banner of 80 feet by 30 feet size to increase their curiosity.