Virtual Production Stage at Annapurna Studio | Photo Credit: Special Arrangement
Annapurna Studios Annexe, ANR Sound and Vision Unit in Hyderabad, is a post-production feature, which enables filmmakers to get a composite photo of the final output before releasing in theaters. This unit with a virtual production stage and India’s first Greenfield Dolby Atmos Premier Sound Mixing Theater, there are some features on which the studio is proud of. Established by late actor-producer Akineni Nejwara Rao, Annapurna Studio is celebrating his 50th year and will soon inaugurate a motion captain facility in partnership with the Hollywood-based company.
CV Rao, Chief Technology Officer, Annapurna Studio | Photo Credit: Special Arrangement
The studio executive director, Supriya Yarlagadda, says the integration of audio and visual post production facilities marked a significant step in the development of the studio. “A few years ago, directors had to visit separate laboratories to complete sound mixing and visual output with color improvement. Audio and visual files were integrated in the feature of a seller (for example, for example), before the dramatic release of the film. The final output was difficult to gauge.
The studio Chief Technology Officer, CV Rao, explains how the studio’s digital intermediate (DI) or coloring lab came in 2011. “We started with a small DI unit, with no high-end projector. Soon, we upgrade hardware and software, even though the market demand was minimal at that time. Ega We were one of the first films we worked on. ,
A view of AnR Sound and Vision Wing at Annapurna Studio. Photo Credit: Siddhant Thakur
Additional DI Suites, Visual Effects Station and other facilities eventually surfaced. Cinematographer KK Senthil Kumar and team worked Ega And later Bahubali Movies in the studio.
Says Rao, “This was the time to see the audio department so that the director can monitor the editing, dubbing, color, visual effects and sound design under one roof. The final mastery file or digital cinema package is approved by the director.”
Virtual Production Stage (VPS), in partnership with Cube cinema, was inaugurated in 2023, after seeing the changes during the epidemic, when the filmmakers could not shoot in real places. Cube cinema co-founder Senthil Kumar said earlier Hindu The production facility was built at a cost of around ₹ 21 crores and has a 20-foot curved high brightly high brightness by LED screen, which can be used by filmmakers to present complex photoreistic virtual locations in real time.
“Demand is still low,” accepts Rao. “New age filmmakers are more likely to use it in the near future.” Post VPS, Tech team saw the scope to move forward. “We are in a phase where the audience is not consistently theaters unless a film provides them a unique dramatic experience. Moving forward, we hope that more films expect more films to detect a big-life format and build the world with unique structures or animals for their stories. Motion captaincy will reply.”
Annapurna Studios Annexe has claimed state -of -the -art post production facilities. , Photo Credit: Siddhant Thakur
Close to home, Tamil film Kochadaiyaan Used in speed capture. Rao says, “Kochadaiyaan Detected speed capture through 3D animation. This new feature in the studio, which will open in a few months, will help in live action motion capture. ,
In 2024, the studio inaugurated India’s first Greenfield Dolby Atomos Premier Sound Mixing Theater. However, India has so far been included in theaters equipped with Dolby Cinema. Says Rao, “Screen is expected to open in Hyderabad, Pune, Bengaluru, Kochi, Trivandrum and Trichy later,” says Rao.
Rajamouli RRR The studio played an important role in the studio deciding to jump with Dolby Atmos. Rao felt the screening opportunity RRR In international theater equipped with Dolby Cinema. He, cinematographer Senthil Kumar and a technical team traveled to Germany to process the film for Dolby Cinema Launch. Rao said, “The Dolby team learned about this and decided to partner with us to open the exclusive Dolby Atomos Sound Mixing Theater.”
More films are in the pipeline, which aims to be compatible for Dolby Cinema Launch. Rao says that there is a synergy with international standards. ,
Published – April 24, 2025 04:28 pm IST
