Big Cine Expo in Chennai: How to gear theater

Less than a month ago, Thalaivan thalivi Tamil cinema collided at box office Marns,

At the end of this week, the same two films – one Vijay Sethupathi and Nithya Menon, and the other Fahd Fasil and Vadivelu are again colliding in the OTT space. Both films are releasing on Amazon Prime and Netflix respectively.

For many people, who can remember these films on the big screen, this is an opportunity to catch them. But what is such a scenario for theater owners? Or, in simple words, when you can see it at home in a few weeks, why watch a film on a big screen?

This was a hot topic of discussion at the Big Cine Expo held at Chennai Trade Center on 19 and 20 August. “In 2016, when the OTT started, it was not threatening. But after the epidemic, when films started releasing directly on the OTT platforms, this entire window of the dramatic-OT release schedule became a matter of concern for many. (Programming), PVR-Inox.

Is the cinema hall stakeholders or manufacturers to draw in the audience? It is the latter, felt Rahul Puri of Mukki A2 theaters. Rahul said, “The cinema hall can only check the footfall when there is a material … the material that has a conspiracy value. A great dramatic trailer, for example, sucks people. It is like a build-up for a phone launch,” said Rahul.

Yusuf Galabhaiwala of GTC Industries, Sandeep Mittal of Theaterworld, R Panneraselvam of TN Exhibitions Association and Raghavendra T of Big Cine Expo at the opening ceremony. Photo Credit: Special Arrangement

While the status in theaters in metropolitan cities may not be Rosie Rosie, the story is slightly different in Tier -2 and Tier -3 centers. For example, like Mysore, where a Nondescript Kannada film Sans is the title of big names Su to su Is becoming a hit. Vary Hanumant of DRC theaters said, “We have 16 days with packed houses,” people are coming as 7 am to watch the film. Many people of the new generation are coming to watch Kannada films. This proves that the material is the king. ,

Bill as a group for all stakeholders in the cinema business, the Big Cine Expo also showed stalls, which dealt with tickets, sounding, interior design, popcorn and other aspects related to theaters.