Inauguration ceremony of CII-India Pavilion at Cannes 2024

On the sidelines of the CII-India Pavilion in Cannes, Indian Ambassador to France, Javed Ashraf expressed happiness about Jammu and Kashmir representing India’s rich shooting locations this year and said that it is a matter of joy for global filmmakers. Will happen. Shooting in India.

He also invited global filmmakers to explore business opportunities in India and the Union Territory. In his address to the global audience present at the inaugural ceremony of the CII-India Pavilion at the Cannes Film Market, Ashraf, India’s Ambassador to France and Monaco, said, “I am happy that Jammu and Kashmir is representing the Emirate this year.” India’s shooting locations, which will be a pleasure for global filmmakers to shoot in India, I hope a lot of business opportunities will be explored by global filmmakers with India’s participation.

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Government of India, along with Javed Ashraf, officially inaugurated the CII-India Pavilion at the Palace Center of the Cannes Film Market on 15 May. At the inauguration of the pavilion, Jaju expressed his excitement about India’s integrated presence at the Cannes Film Market, which offers creative, networking and international collaboration opportunities for filmmakers, producers and exhibitors. “I appeal to foreign producers to explore the country’s diverse geography, rich heritage and attractive incentives. The strong support provided by the Film Facilitation Office for shooting in India, coupled with the availability of efficient post-production facilities, is a great Will provide experience to global filmmakers to create in India, Jaju said, according to an official release.

At the inauguration of the CII Pavilion, Secretary announced WAVES (World Audio Visual Entertainment Summit), a global media and entertainment summit to be held on the sidelines of the International Film Festival of India in Goa for the first time and urged the world community. Set aside time in your calendar for this. CII has been participating in the prestigious Cannes Film Market for the last 22 years, providing a platform to small filmmakers as well as state governments to reach out to the global filmmaking community for sales and syndication, international partnerships, co-productions, promotion, etc. Does. About shooting locations etc. It is also a venue for Indian delegates to meet their global counterparts. Partnership in Jammu and Kashmir is one of the major attractions of the CII-India Pavilion.

Apart from attracting filmmakers with its beautiful film locations, it is also showcasing its newly launched film policy to a global audience, the release said.

“We are disseminating information about the J&K Film Policy, which was launched in 2024, from our J&K stall at the CII-India Pavilion at the Cannes Market and are getting a very good response with a lot of queries “We are carrying out our activities with active people.” Support of CII and Ministry of Information and Broadcasting,” said Rehana Batul, Secretary, Information and Public Relations Department, Government of Jammu and Kashmir.

Around 30 regional filmmakers have also participated with CII in the market and CII is connecting them with global filmmakers. CII is introducing the theme of “Make in India for the World” and is serving as a hub for independent filmmakers and producers and facilitating collaboration and networking at the pavilion. Over a hundred business meetings have been organized in a week, which will boost India’s connection with the world filmmaking ecosystem. Various states and union territories such as Jammu and Kashmir, Karnataka, Goa and Maharashtra participated and showcased India’s diverse cinematic landscape at the Cannes Film Market.

The initiative aims to showcase the creative opportunities and abundant talent pool present in India’s film industry. In a first-of-its-kind initiative, India will host the Bharat Parv at the Cannes Film Festival, which will provide a platform to connect with industry stakeholders. Worldwide. Additionally, Bharat Parv will unveil the official poster and trailer of the 55th International Film Festival of India (IFFI) to be held in Goa from November 20 to 28. This adds another layer of anticipation and excitement to India’s presence. Ear. Finally, the opening of the India Pavilion at the Cannes Film Festival is an important milestone for Indian cinema, strengthening its global footprint and promoting international partnerships in the world of filmmaking. (ANI)