Sean Baker, the winner of the awards for the best original screenplay, the best film editing, the best director, and the best pictures for ‘Anora’, posted in the press room at the Oscar on Sunday, March 2, 2025 at the Dolby Theater in Los Angeles. Photo Credit: AP

Neon’s unconventional and strategic approach has once again paid for the award of award Anora Best pictures Cleaning Oscar. Indi distributor allegedly spent $ 18 million on the film’s marketing, distribution and Oscar campaign- Scene Baker’s best picture winner’s budget three times in the budget. This investment, while important, was still spent less than $ 20 million neon ParasiteIts first best picture winner.

Under the leadership of CEO Tom Quinn, Neon has strengthened its position as a powerhouse in the Indie film industry, making prominent players such as Disney and Netflix in the best picture race. With just an employee of just 60 people, the company has won two best pictures Oscars in five years, an achievement that is still a match for deep -pocket streaming giants to match. Industry experts credited their innovative and risk -taking approaches for the success of Neon. Instead of following the traditional award season strategies, the company embraces campaigns at bold, ground level.

For AnoraNeon launched a pop-up merchandise cell outside the Los Angeles Auto Body Shop, which attracts 300 fans before the incident begins. The first screening of the film was also attended by sex workers instead of the voters of the academy.

Despite the Oscar win, Anora One of the lowest -grossing best -earning best -earned labeled, which earns $ 16.1 million domestic and $ 41.4 million worldwide. However, Quinn dismisses concerns at the box office, emphasizing the film’s success on digital platforms such as Amazon and Apple, where it dominates the chart. They argue that the profitability extends beyond theaters, to ensure long -term revenue with digital fare and licensing deals.

Neon’s victory with Anora It comes at a time when the company has experienced its most economically successful year. Studio horror movies, long legs And MonkeyBox office hits have also become a hit, respectively earning $ 127 million and $ 31 million across the world. With five consecutive consecutive palame de’ar win in the ear, Neon has strongly established herself as a major Indie force.

Quinn insisted that Neon’s real competition is not the partner Indy Darling A24, but streaming Vishal Netflix, which has often been Neon’s rival in achieving major films. While lost on the title like Neon Hit man And May DecemberIts two best photo win gives it an edge in attracting top film production talent.