Netflix says it used liberal AI in the Argentina TV series

Netflix said on Thursday that it used generic artificial intelligence to produce visual effects on screen for the first time in its original series, employed a technique that has been a source of concern in Hollywood.

Cum-CO Ted Sarandos gave AI “an incredible opportunity to help creators to improve films and series, not only cheap.”

Sarandos offered an example of the Argentina Science-Fiction series “El Eteranota (The Eternot), where the creators wanted to show a building collapsing in Buenos Aires: a visual effect that was beyond the budget of the project. The creative team participated with a production innovation group Ieline Studio within Netflix to create a dramatic scene with the help of AI.

“VFX sequence was completed 10 times faster, as the scene could be completed with traditional VFX tools and workflows,” Sarandos said during the company’s second quarter investor call. “And its cost is also not possible for a show in that budget.”

Sarandos said that the sequence is the first Janei final footage to appear on the screen in the Netflix original series or the film.

The AI 2023 labor disturbance has become a flashpoint in Hollywood, resulting in new guidelines for the use of technology. The main concern is that AI can change the work of humans.

Co-CEO Greg Peters said that Netflix may find other ways to avail generic AI to improve the user experience, including the ability to use words spoken to find something to see the audience.

Peters said, “I want to watch a film from the 80s, which is a dark psychological thriller,” (and received) some results back … You couldn’t just do it in our previous experiences, “Peters said. “So it is super-easeer.”

The advertisement represents another opportunity for generative AI, said Peters said, as brands and abusers want to create hypnotic materials.

Peters said, “We think these generic techniques may recur over time and enable us to do so in more and more spots.”