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ADOR CEO Min Hee Jin and HYBE Corporation are feuding in what is being branded as possibly the most consequential K-pop trial ever. Both sides promote their respective versions of fighting for “creative freedom”, with artists under the latter’s huge mega-label bearing the brunt of the controversial tug-of-war.
Among the many developments making headlines amid the rapid updates, Min Hee Jin – known as the “mother” of Newjins – is facing criticism from netizens over her alleged KakaoTalk texts targeting the girl group. The messages have been exposed.
Now viral on social media, YouTuber Lee Jin Ho revealed these conversations allegedly typed by ADOR CEO on May 17. South Korean media outlet Sports Chosun also shared the report, which details Min’s alleged conversation with ‘L’, a male deputy leader. ‘In January 2024.
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So far, Min has established her identity as a protective maternal figure protecting the newbies from all kinds of devastating news in the media. However, Lee Jin Ho’s viral claims are trying to rain on the parade of the creative director, who was previously affiliated with SM Entertainment. According to these alleged reports, it appears that the ADOR CEO has gaslighted Newz’s members – Minzy, Hanni, Danielle, Herrin and Hyeon, despite their loyal commitment to him.
What Min Hee Jin Reportedly Said About Newzines?
Despite his caring attitude towards the girl group as stated publicly, Lee Jin Ho’s exposé revealed his virtual conversations targeting the members. During the girls’ preparations for award shows and acceptance speeches, these messages were allegedly shared between Min Hee Jin and another concerned party named ‘L’.
According to Sports Chosun and AllKpop (literal translation), the content of these KakaoTalk chats is as follows: “I just tell them to always be polite. Even if they are fat like pigs, they are still gaining popularity. They pretend to be cool by saying cool things, but if they don’t actually say hello to me, I think I’ll kill them.” “What do they know? Just look in the mirror.” And “They didn’t become popular because they performed well.”
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Other alleged messages also showed Min Hye Jin possibly making derisive comments on the physical appearance of the Newseen members. The video ‘Shock Exclusive! Newseen Data Released’. Comments dragging Newseen fans also surfaced: “When I see these thoughtless kids, they get mad and say I’m a fan.”
In line with these claims, HYBE’s legal representatives also said during the hearing of the civil court case that the ADOR CEO had made similar derogatory comments about the girls.
UNCOVERING ADOR AND HYBE
NewJeans’ company ADOR currently operates under parent company HYBE Corporation, which has created a multi-label system hierarchy and is responsible for BTS and TXT’s BigHit Music, Le Seraphim’s Source Music, ENHYPEN and ILLIT’s Be:Lift Lab, SEVENTEEN. Has included many other labels including. Pledis Entertainment, et al.
YouTuber Lee Jin Ho drew attention to alleged cases of harassment of women working at ADOR, which has led to an internal rift at HYBE.
An internal investigation into HYBE in March ended with a warning to the parties involved, stating that the issue arose from a potential communication gap.
