New Delhi:

PadmavatControversial successful Bollywood epic so far, will be re -released in theaters later this week. Directed by Sanjay Leela Bhansali, the film earned Rs 585 crore worldwide on its initial release in 2018, which was with Rs 400 crore from the Indian market alone.

Still from Padmavat.

Despite the protests and drama around its release, Padmavat It was replaced in cinematic history. Now, with its release, this question is at the forefront: is Bollywood ending the tendency of re -release films or does it provide a big purpose in today’s fast -developed film industry?

Are we watching the same film again?

The practice of re -release of old films in theaters is not a new concept. Traditionally, the cinema re -rinses were reserved for timeless classics – films that strengthened their place in the hearts of the audience for a long time. However, in the last few years, Bollywood has seen the increasing number of films of the 2000s and has even been making its way in theaters in the 2010s. The most recent examples include Yeh Javani Hai Deewani, Rockstar, Tambbad, Veer-Zara, Titanic 3D And Laila Majnu Among others.

Still from Rockstar.

The trend includes not only the creed classics, but also the recent recent hits, attempting to run the box-office revenue during the new release dried spell.

For example, Yeh javani is crazy Despite being easily available on streaming platforms of the film, he earned Rs 25 crore during its re-reliefs. Padmavat is also expected to draw a large crowd, as it is not only a fan favorite, but one of the highest -grossing films in Bollywood history.

This is still a deity.

Today the situation of cinema – why is this happening?

Re-reliefs rise at a time when the Bollywood film industry is struggling with a changing scenario. The epidemic, which accelerated the growth of streaming platforms, has changed considerably how the audience consumed films. Theaters have seen a significant decline in the footfall, with more and more people, for more and more people for home-looking comfort through platforms such as Netflix, Amazon Prime and Disney+ Hotstar.

One still from Laila Majnu.

As a result, the producers and the exhibitors are looking for ways to bring the audience back into theaters. In this context, re-toos look like a safe condition. They come with an established fanbase, already create discussions and require minimal investment compared to new presentations. The trend also provides a feeling of apathy, and for many, it is an opportunity to relieve some of the most cute Bollywood films on the big screen.

Re-release-a blessing or a band-aid?

There is a certain appeal for the re -release trend, especially for fans who missed the opportunity to watch these films in theaters for the first time or for those who just want to experience magic once again.

Fans of re-localized films can reveal these films on the big-to-life canvas, with enlarged scenes and sounds on a big canvas to re-watch the opportunity to see again.

Also from films.

However, not everyone is on the board. Critics argue that the over-neutrality on re-reliefs indicates creativity and innovation lack in the industry.

For example, director Sanjay Gupta called the trend a sign of “desperate time”, indicating that theaters are struggling to maintain audiences with fresh content. The real issue, they argue, it is not whether the re -releases are good or bad, but whether the industry is becoming decent, recycling old content rather than investing in new, original stories.

As the Managing Director of Cinepolis India Deong Sampath, correctly reported, it should be released again with care. There is a need to be a balance, as the audience may lose interest if it becomes a uniform chronic hit gimmick or oversatation.

Like a film TambabadFor example, due to its unique story and the position of the cult, its re -release was greatly successful, but not all films are so lucky. Kaho na pyaar hai And Truth Barely influenced their release, which raises the question: is this trend durable?

Still Kaho Na Pyaar Hai.

How are the re -released films performing?

While some films are clearly scoring domestic runs, others have also not performed.

Yeh javani is crazy In his re-reliefs, 25 crores (gross collection) was created, which was released with the third highest earning in India. The movie is back Tambabad 38 crores and Ghilli 26.5 crores.

Still from Tambabd.

Other notable films are included in the top ranking Titanic With Rs 18 crore, cinder 13 crores and Laila Majnu And RockstarBoth earned Rs 11.5 crore. Avatar Out of the list with Rs 10 crore.

Still from Sholay.

On the other hand, like movies Kaho na pyaar hai In three days, while earning only 50 lakh rupees, he struggled to make a dent in his re-reliefs. Other movies, such as Truth, Veer-Zara, Kal ho na ho, karan Arjun, taal, rehna hai tere dil in your heart And When we met There is a slight success, but the numbers are far away from what the new release can achieve in its head.

Is this trend to live here?

While re-reliefs can give a temporary promotion to the presence of cinema, the question is: Can this trend remain? The industry is how the industry reaches it. If the rituals are consciously curated films that have cultural or indifferent importance -they can be successful.

On the other hand, if every film gets a restless re-relief treatment without thinking, then the audience may quickly be tired of the trend’s repetitive nature. Additionally, as the industry embraces digital-first release and OTT platforms get further traction, the challenge for Bollywood remains to find his feet in a fast competitive entertainment ecosystem.

Still when we met.

New, hypnotic stories will eventually need to be at the forefront of the industry, re-release is not a complement as well as primary revenue stream.

Ultimately, Ri -Rilies are not naturally a problem, but they should be seen as a supplement – not for a replacement – fresh, innovative filmmaking.