SM Ant’s Virtual K-pop Star Navis Shines as Official Ambassador at Seoul Design 2024 Event

SM Ant's Virtual K-pop Star Navis Shines as Official Ambassador at Seoul Design 2024 Event

October 24, 2024 01:06 PM IST

Navis, the first AI-powered K-pop star, expressed excitement about her role as the official ambassador of Seoul Design 2024.

SM Entertainment’s pioneering virtual artist, Navis, made history as the first AI-powered K-pop star. She graced the opening ceremony of Seoul Design 2024 as the official ambassador. The event, held at Dongdaemun Design Plaza, featured an engaging conversation between Navis and Seoul Mayor Oh Se Hoon, followed by a mesmerizing performance that enthralled the audience.

Virtual artist Nevis wows crowd at Seoul Design 2024 opening ceremony as official ambassador

Navis wows the crowd during Seoul Design 2024 kickoff

Originally introduced as a key element of Espa’s digital universe, Nevis is a versatile virtual artist with the ability to seamlessly transition between different visual styles. On the day she shone, she showcased her unique talent by performing her debut single “Done”, switching between hyper-real, 3D and toon-style presentations.

Nevis officially launched his music career on September 10. Powered by AI voice technology and generative AI content, it aims to expand its reach beyond music into areas such as webtoons, games, merchandise and brand collaborations.

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‘Imagine Tomorrow’: Nevis shares vision for the future

When pressed by the curious mayor about his vision for tomorrow, Nevis responded, “I don’t believe today and tomorrow are that far apart from each other. Just as AI has revolutionized our daily lives and opened up new possibilities, I am sure there will be more virtual artists like me in the future. I also believe that K-pop’s influence will continue to grow globally,” said a statement from SM.

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During her conversation with the mayor, Nevis couldn’t help but be excited about being named the official ambassador for Seoul Design 2024. He expressed his joy about the honor of sharing the stage with the eminent personalities, his joy practically lighting up the room. Adopting the theme of the event, “Imagine Tomorrow”, he hinted that led by a virtual artist, the future will definitely come with a splash of magic and a dash of whimsy!

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