New Delhi: Looks like Rajkummar Rao is in heat. The actor, who is garnering praise for playing the role of visually impaired industrialist Srikant Bhola in Srikanth, has already started prepping for his next romantic drama Mr. & Mrs. Mahi with Janhvi Kapoor.

“I love being on set and preparing for my characters. I don’t make too many calculations or strategies about whether I should strike a balance between a comedy and an action film. It’s nothing like that, if I read a script and like it I go ahead. Sometimes A. The filmmaker told Pooja Talwar in an interview, “The filmmaker inspires me or some story or character, so I go ahead and do it, it’s all very spontaneous.

The recent success of films like 12th Fail, Lapata Ladies, Madgaon Express as well as the Malayalam hit Manjummel Boys have proved that neither stars nor mega-budget productions drive the box office.

Rajkummar Rao says, “Word of mouth is the best PR.” The actor further adds, “A good film will always find its audience, I don’t think it has anything to do with the scale of the film. The recent success of the above mentioned films has proved that no amount of marketing or hyperactive PR machinery can do what simple word-of-mouth publicity can do. Wherever you go people are talking about missing ladies, missing boys.

Given the increased production costs including star remuneration, producers and filmmakers are looking to tighten their belts. Rajkumar is one of the few actors who prefers to spend on the film the extra cost that is wasted on the stars and their companions. I like to be very financially sound,” he says.

The actor’s next film is Sharan Sharma’s Mr. & Mrs. Mahi. In the recent poster of the film, Janhvi Kapoor and he both are seen in a stadium in Team India jersey. With the T20 World Cup starting from June 2, is this another tribute to India’s favorite sport, cricket?

“There is some cricket, but it is essentially a relationship drama with a big heart. It is about a husband-wife and a truly inspiring story of aspirations, dreams and ego. It has something to offer every couple,” he says.